Open Your Eyes

Embrace Academic Evidence

In this, his second book on Wealth Management, Tom Warburton digs deeper into Financial Science and presents peer-reviewed academic evidence that provides a foundation for a successful, goal-based investment experience.

The discoveries of academic research are presented in a simple, easy-to-read and comprehensive manner.

The Efficient Markets Hypothesis – “Security Prices Fully Reflect All Available Information.” “The question is when is active management (stock picking) good? The answer is never.”
– Professor Eugene F. Fama, Nobel laureate in Economics

Diversification – “A good portfolio is more than a long list of good stocks and bonds. It is a balanced whole, providing the investor with protections and opportunities with respect to a wide range of contingencies”
– Professor Harry M. Markowitz, Nobel laureate in Economics

Risk And Return Are Related – “Some investments do have higher expected returns than others. Which ones? Well, by and large they’re the ones that will do the worst in bad times.”
– Professor William F. Sharpe, Nobel laureate in Economics

Portfolio Structure Determines Performance – “We can extrapolate from the study that for the long term individual investor who maintains a consistent asset allocation and leans toward index funds, asset allocation determines about 100% of performance.”
– Professor Roger Ibbotson

In our ‘who to believe world’ of fast-talking financial celebrities this extraordinary book presents guidance every investor needs.

“Had this book been available when I was mentoring students in the classroom it would have been required reading.”
– Dr. Steve Greene, BS, MBA, PhD,
Retired Dean of the College of Business,
Oral Roberts University