Open Your Eyes

Embrace Academic Evidence

In this, his second book on Wealth Management, Tom Warburton digs deeper into Financial Science and presents peer-reviewed academic evidence that provides a foundation for a successful, goal-based investment experience.

The discoveries of academic research are presented in a simple, easy-to-read and comprehensive manner.

The Efficient Markets Hypothesis“Security Prices Fully Reflect All Available Information.” “The question is when is active management (stock picking) good? The answer is never.”
– Professor Eugene F. Fama, Nobel laureate in Economics

Diversification“A good portfolio is more than a long list of good stocks and bonds. It is a balanced whole, providing the investor with protections and opportunities with respect to a wide range of contingencies
– Professor Harry M. Markowitz, Nobel laureate in Economics

Risk And Return Are Related“Some investments do have higher expected returns than others. Which ones? Well, by and large they’re the ones that will do the worst in bad times.”
– Professor William F. Sharpe, Nobel laureate in Economics

Portfolio Structure Determines Performance“We can extrapolate from the study that for the long term individual investor who maintains a consistent asset allocation and leans toward index funds, asset allocation determines about 100% of performance.”
– Professor Roger Ibbotson

In our ‘who to believe world’ of fast-talking financial celebrities this extraordinary book presents guidance every investor needs.

“Had this book been available when I was mentoring students in the classroom it would have been required reading.”
– Dr. Steve Greene, BS, MBA, PhD,
Retired Dean of the College of Business,
Oral Roberts University